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Air
France 'A Taste of France'
Loyalty Program
Customer:
Gilbert
& Davis
Objective:
To
increase sales of Air France
flights by enticing Travel Agents
with a loyalty program. This
was achieved through an email
marketing campaign which encouraged
sales agents to register for
rewards. Air France was able
to track specific information
through the email push to determine
how effective the campaign was.
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"Thanks,
again, for all your help. I must say we've definitely
got a smooth process going here now... a lot of
which is down to you." -
Joanne Riley |
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