There is much debate about users and the effectiveness of banner campaigns. Utilizing banners within your own site to drive traffic to a specific area or call attention to a promotion can be effective provided the banners are implemented properly and perceived as value offerings. These should entice, rather than distract users.

You can also enhance brand awareness, boost product sales and increase web traffic by participating in a Banner Program with a third party. For example, if your company installs hardwood floors, you may want to invest in a banner presence within the Remodeling section of HGTV’s website (http://www.hgtv.com)

At Mango Jar Media we can strategize with you to determine what type of Banner Program best suits your business objectives, design and develop static or animated banners (gif or flash files) and work with the third party to make sure they get implemented effectively. Contact us if you would like to proceed with a Banner Campaign.