Used to bring a consistent message to consumers and create a
positive memorable impression, branding elements may include
a name, term, sign, design or unifying combination of them,
intended to identify and distinguish the product or service
from competing products or services.
Slogan/Tagline
- sums up the theme for a product's benefits to deliver an easily
remembered message in a few words.
Signature
Colors - coordinated color scheme consistent to all marketing
media.
Signature Fonts - coordinated
fonts consistent across all marketing media. The exception
to this lies in body copy. While Serif fonts are easier to
read in printed materials, Sans Serif fonts are easier to
read in applications viewed on a monitor.
Signature Image - unique element
repeated in all marketing media.
Jingle/Signature Song - a commercial
set to music, usually carrying the slogan or theme line of
a campaign, making the brand name and slogan more easily remembered.
Complete and submit the form below if you require assistance
developing a professional, consistent look across your marketing
materials.
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