A great way to keep in touch with those who have visited your site, provide updates about your organization and new products, inform users about special promotions and even to survey clients is to publish your own online newsletter.

Having a permission based ‘Sign-Up for our Newsletter’ feature on your website enables you to gather a valuable database of both existing and new customers for direct marketing opportunities. It also enables you to interact in creative ways with your target audience through contests, quizzes, online polls, and more. This is even more effective when you offer a 'cherry’ to the user in exchange for signing up (The cherry may be a white-paper, a coupon that they can print off or eligibility for a prize draw).

You also have the option to ask customers if they would like to receive electronic newsletters through your offline materials. This way you can get a feel for what your internet audience is by monitoring traffic from the email push to your website.

It is important to ask the user what format they would like to receive the emailers in – HTML (formatted with images) or text based (text only).

Mango Jar Media works in tandem with Up Online - a partner who specializes in targeted email campaigns. Reports in real time are generated so that our clients can track the recipients actions and evaluate response and impact of campaigns.

Click here if you are interested in trying out an emailer Program.