In a Fast-Moving Web World, Some Prefer the Dial-Up Lane
By MATT RICHTEL
Published: April 19, 2004
SAN FRANCISCO, April 18 — High-speed Internet access
is being adopted by millions of Americans each year, growing
as quickly as any modern technology. So what makes Dana Jenkins
think she can resist?
In fact, she is part of another big group, the tens of millions
of Americans seemingly immune to the lure of more speed and
satisfied with dial-up services. A majority of Americans who
surf the Internet still do so by dialing in on regular telephone
lines, despite the rapidly narrowing price gap between high-speed
and dial-up connections.
People like Ms. Jenkins are neither Luddites nor laggards,
but consumers content to pay for a service that is less than
optimal, and at times even frustratingly slow, because they
say greater speed is not worth the trouble of starting over
with a new telecommunications provider and getting a new e-mail
address, even if the added cost is small.
"I resent it," said Ms. Jenkins, 61, an avid Internet
user in Marietta, Ga., of the mild pressure she feels to get
a high-speed connection. She pays $21.95 a month to dial into
the Net — mostly to do research for the doctorate in
communications that she is working toward — and said
paying even $10 more for a faster connection would feel wasteful.
"I don't do gaming. I don't download a lot of graphics,"
she said. "For the money I would spend, I don't need
it."
Those are words that can give high-technology industry executives
chills. They have proclaimed the spread of high-speed, or
broadband, connections to be integral to the industry's growth,
essential to American competitiveness and indispensable to
consumers. Even President Bush jumped into the fray last month,
calling for affordable, universal high-speed access by 2007.
Up to now, the market for high-speed connections has been
dominated by the young, educated, affluent and tech-savvy.
In some circles, it is considered not just functional, but
an essential bit of modernity, like knowing what happened
on "The Sopranos" or that Diesel refers to jeans,
not fuel. Some users of dial-up sheepishly acknowledge that
they avoid admitting their low network speeds when they are
with their better-connected friends.
The situation is likely to change as more users move to broadband.
In 2003, 23 million households had high-speed access, up from
16 million the year before, according to the Yankee Group,
a research firm. In 2003, 51 million American households connected
to the Internet through a dial-up connection, down from 55
million a year before, the firm reported.
A typical dial-up connection delivers information at 56 kilobits
a second; broadband connections are 5 to 25 times faster.
In practical terms, the performance depends largely on what
task a person is doing. E-mail, for example, can take about
the same amount of time to download, because it is a small
amount of data. But high-speed connections can make a huge
difference with the transfer of graphics, elaborate Web pages
or video.
For those uses, the denizens of the dial-up world have learned
to wait.
"I bring a newspaper and sit and read," said Alex
Pope of Berkeley, Calif., explaining how he passes time waiting
to download data, like the music programs for upcoming symphonies,
on dial-up.
Mr. Pope, 74, a retired lawyer, does not have the option
millions of dial-up users have: broadband connections at work
that allow them to surf the Internet quickly when they need
to. If office connections are counted, 55 percent of Americans
have high-speed access, according to a study released on Sunday
by the Pew Internet and American Life Project, a nonprofit
research group.
Danielle Kolko, 31, of Louisville, Colo., who works in the
human resources department at a marketing company, is one
who does high-speed surfing at the office. But some people
in her social circle still give her grief about her slow-speed
home life.
"I have friends who are high-tech computer engineers
who are horrified by the fact I have dial-up," Ms. Kolko
said. "I just tell them I'm more patient than they are."
While many dial-up users cite cost as one reason to stick
with their existing service, the price of high-speed service
is becoming more affordable.
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