"12 Offline Ways of Promoting Your URL"
by Nikki Pilkington
So you have your website and you've done everything right on
theweb - search engines, classified sites, newsgroups, bulletin
boards, link sites, mailing lists, etc etc etc.
And now you think you've exhausted the possibilities of marketing
your website and you can sit back and wait for the visitors
to roll in, right? WRONG!
Here are 12 extra ways to promote your website without even
turning your browser on:
NUMBER ONE:
Make sure that all of your staff know your website address.
They know your telephone and fax numbers, they know your snail
mail address - they should ALL know your web site address
too. Make sure that any new staff have this information along
with
the usual contact details.
NUMBER TWO:
Print your URL and email address on all letterheads, business
cards & compliment slips, in the format http://www.yourcompany.com.
This way everyone that you ever come into contact with has
your web address.
NUMBER THREE:
Business closed for the day? Why not put up a sign - "Open
24 hours a day on the WWW - www.yourcompany.com"
Spooners Restaurant (http://www.spooners.com) did this and
regularly get table bookings via email that they would usually
have missed.
NUMBER FOUR:
Include your URL in your answerphone, or line holding message.
Let people know that they can find information/buy products/
enquire about services via the world Wide web.
NUMBER FIVE:
Type your URL into your screensaver to remind staff of the
address while they are on the telephone. This way even temping
staff know the address
NUMBER SIX:
When potential clients call for information about your company,
ask them if they have Internet access and send them to your
website. This means they can have the information immediately,
without waiting for the postal system, and may help cut down
on your postage bills.
NUMBER SEVEN:
Look for unusual promotional items at holiday times - WWW
tiepins or brooches, computer shaped cookies, Christmas cards
on
disks (with the obligatory link to your website) - the choice
is endless and it all draws attention to the fact that your
company
is taking advantage of the latest technology
NUMBER EIGHT:
Why not swap leaflets with one of your clients and reach a
whole new potential audience? Every brochure we send out features
a leaflet/business card from one of our clients - a favour
which
they reciprocate.
NUMBER NINE:
Magnetic car stickers featuring just your company name and
URL help get you seen while you're out and about and can be
a great conversation starter!
NUMBER TEN:
Have t-shirts printed with your web address and logo - then
give them out as prizes or promotional items.
NUMBER ELEVEN:
If you're in a restaurant or hotel with a guestbook - sign
it! And don't forget to leave your web address. These guestbooks
are left in receptions all year round and people tend to browse
through them while waiting.
NUMBER TWELVE:
Make sure that any newspaper and other offline ads feature
your URL prominently - don't hide it away in the small print!
(c)1998 Severina Publications
Severina Publications is an Internet Marketing company based
in
Milton Keynes, England
|
