There are many good reasons to redesign:

• You inherited an old, mostly ineffective, brochure-ish site when you bought your company
• Your site is a navigational mess and your site users aren’t getting where you want them to go
• You need e-commerce capabilities now that your services have expanded
• Your branding has fallen apart
• You never really had any branding in the first place
• You want to update your site with streaming video, flash or other media
• Your company merged with another company and neither site really explains what you do
• You are having to scale, grow and increase your internet initiative to stay current with your competition

Identify redesign issues and goals:
What is currently working on your site and what needs to change in the redesign? Review customer service calls and emails – especially complaints.

Analyze your competition:
View the industry objectively. Look at competitor sites and see what works. Compare features and services. See what works by actually using competitor sites and your current site, too. Understand how your site differentiates itself from the competition.

Involve your current audience:
Include your current audience base in the redesign. Don’t alienate your current audience with sudden change. Communicate clearly why and when your site is changing. Survey your customers.

Design for users, not investors:
If your site is not usable, your online presence risks failure. Too often, usability issues are clouded by the requirements of the advertiser or investor. Do not make the mistake of designing for the wrong audience. Know your audience. Take great pains to ensure that the needs of the user are compatible to your business objectives.

Think Long Term; Focus on Short Term
Don’t try to do everything at once; you will drive yourself absolutely nuts. Redesign and launch in phases. In addition to allowing for realistic delivery goals, an iterative approach to launching also offers the chance for evaluation of the redesigned site so that changes can be incorporated.

Web re-design strategy involves creating an organized plan to improve an existing site to better serve customers and drive desired business outcomes. It seeks to synchronize and optimize all efforts to better enable a site to inform, educate, persuade and sell to customers. It is paramount to approach the project from one central position: the customer’s perspective.

Take a few minutes to complete this form if you would like us to provide you with a free website evaluation.